As technology advances, new opportunities for marketing and advertising are being created in the virtual and augmented reality space known as the Metaverse. Created by Meta (formerly Facebook), the Metaverse is a growing network of virtual worlds, mixing the VR and AR experience. As the platform grows in both users and legitimacy, major companies are seeing a brand new avenue for profit. Below are 4 ways in which real-world companies are adapting their marketing strategies in the virtual world.
- Growth Marketing: With a plethora of data on the Metaverse users available, companies are finding it easy to market and advertise when they have so much audience data that is voluntarily shared online. Companies will have access to incredible amounts of information in order to grow their audience.
- Cross-channel Marketing: As the Metaverse continues to expand, companies will have more opportunities to market and advertise across different channels on the platform. Companies will utilize the virtual landscape to their advantage by finding new ways to advertise to users in real-time, using both the virtual and augmented reality capabilities.
- Engagement: Thanks to the growing usage of the Metaverse, marketers have the unique chance to engage with users throughout the different virtual worlds. Growth and retention will be at the forefront of marketing in the Metaverse, especially as new users join the landscape.
- Experimental Marketing: Although virtual reality platforms are not exactly new, the Metaverse is the first of its scale to exist with both VR and real-life functionality. This will be a chance for marketers to truly experiment with marketing tactics to see what is effective and what isn’t in the virtual space. While not a total reinvention of marketing as a strategy, the Metaverse will allow for marketers to see what strategies work best to grow their audience and retain them.
Our customers have entrusted Entech to create talent pipelines in the Metaverse, do you want to come along for the VRride of your life?
Please be sure to review our current open positions at our Entech Careers Page and contact our Recruitment team via email at careers@entechnetworks.com
